LATEST NEWS

Whole Foods’ New 365 Store Brings Cheaper And Healthy Food To Fort Greene

Whole Foods attempts to shed its high priced image with a new Brooklyn store.

By Jeff Vasishta January 23, 2017
Photo courtesy of Reuters

“Whole Foods, Whole Pay Check,” is the saying associated with the pricey upscale organic supermarket chain. In an effort to promote itself as a place for all society’s strata to shop, the company is opening its lower priced store in one of Brooklyn’s most visible locations. The base of 300 Ashland Place, the new 35-story tower next to the Brooklyn Academy of Music in Fort Greene near the Barclays Center, will be the location for the new “365 by Whole Foods Market”.

After paying a fortune in rent to live in the neighborhood which has undergone an explosive building boom in recent years, residents could use a break on groceries—especially healthy ones.

RelatedAmazon To Open A Physical Bookstore In Manhattan’s Columbus Circle

“It’s a cultural area that sees a lot of traffic around it,” said Jeff Turnas, president of 365 by Whole Foods Market. Two Trees Management, who has developed and manages the tower in which the new store will be located, told the Wall Street Journal that they had Whole Foods in mind even before a lease was signed. It fits in with their concept of 50,000 square feet of space dedicated to cultural experiences. Neighbors in the space will include four BAM Cinema screens, a branch of the Brooklyn Public Library and the Museum of Contemporary African Diasporan Arts. The store is expected to open in early 2018.

Many supermarkets, particularly in the UK, have smaller grocery stores on city streets geared to the shop and go customer. A typical 365 store has a no-frills design, analysts say, and is between 25,000 and 30,000 square feet. The Brooklyn store, by contrast, will occupy about 43,000 square feet on two levels. The store’s primary market will obviously be the residential tower in which it is housed. Shoppers won’t have far to go—the Gowanus store on 3rd Street and 3rd Avenue is nearby.

RelatedHerman Miller Opens Its First Flagship Store In New York City

Competition from other stores is also plentiful. Trader Joe’s is expanding its footprint in Brooklyn. The grand-daddy of all Brooklyn healthy grocery shopping, The Park Slope Food Coop, continues to do a roaring business for members dedicated to work a two and 3/4 hour shift every four weeks for discounted organic produce. For those with transportation, the Fairway supermarket in Red Hook is yet another option.

Still, given the amount of foot traffic that Brooklyn attracts these days, there’s definitely enough customers to keep farmers field and supermarket shelves full—regardless of the location.

Jeff Vasishta

ABOUT THE AUTHOR Jeff Vasishta

ABOUT THE AUTHOR Jeff Vasishta

Jeff is a writer, husband and father but not necessarily in that order. As a music journalist he counts Prince, Beyonce and Quincy Jones amongst those he’s interviewed. He's also owned and flipped homes in Brooklyn, NJ, CT and PA.

  • AGORAFY
    Stefano Boeri, the architect mastermind behind the famous plant-covered skyscrapers, is now designing Forest Cities in Liuzhou, China. #ForestCity #China https://goo.gl/PsTUwv
  • AGORAFY
    Auction is the second scheduled in a month for a One57 unit and it could set a NYC foreclosure record. #BillionairesRow #Foreclosures https://goo.gl/NZ3zqD
  • AGORAFY
    Once a couch-surfing website, Airbnb moves on to luxury properties, further disrupting hospitality industry. #Airbnb #Luxury https://goo.gl/7TpLk6
Four Countries To Retire In With $200K In Savings—And How Much Real Estate Costs There
Ever dreamed of retiring abroad? You know, affordable healthcare, better climate, more positive news—becoming an expat seems like an enticing option, especially one you no…
While Other Real Estate Platforms Start Charging Agents $3-Per-Day Exposure Fee, Agorafy Remains Accessible To All
Real Estate searching platform are always finding news ways to diversify their revenues models. Case in point—on Tuesday July 18, Streeteasy, one of New York…
Is Real Estate Crowdfunding The Fix That Urban Housing In America Really Needs?
Saving money for a down payment? One can only hope. Most millennial in their twenties or thirties are mortified that they might never be able…
Brooklyn And Queens’ Real Estate Sub-Markets Continue Their Ascent To The New Heights
So, the sales prices in Brooklyn and Queens hit record highs. Again. Just like they did in December 2016 and at the end of this…
The Economy Of Car Services And Delivery Apps Might Be Making NYC Less Eco-Friendly
Living in an eco-friendly neighborhood is a good thing. And, as it always the case with the good things, it also costs more. High rents…
Building Communities: What The U.S. Developers Should Learn From Soho China
As our world emerges into the new period of globalization and technology, some of the most important by-products of this process are buildings that have…
Five Reasons Why All Entrepreneurs Must Keep Their Eyes On China
It is hard to overestimate the importance of Chinese influence on the modern global economy. Carving out a place in Chinese market and winning over…
Airbnb Up Their Game With A New Luxury Tier Featuring Mansions And Villas
Airbnb is about to seriously up their game. First, the company started testing a new service called Select in an attempt to push accommodation listings…