Is Westoria New York City’s Newest Neighborhood?
The new addition to the roster of NYC areas sounds like a a fictitious Game Thrones’s land.
Do you remember the recent talk of the time, when sly real estate agents tried to rename a certain NYC neighborhood? The attempts to to sell us the gold ol’ Harlem as a new and trendy SoHa produced much outcry and controversy. How much? Well, enough to make Keller-Williams Realty remove the “SoHa” label from its Harlem team in response to local residents’ complaints.
It turns out, in some cases, locals don’t mind a little bit of real estate re-branding. In fact, sometimes they do it themselves. Welcome the newest addition to the roster of NYC neighborhoods—Westoria.
As you have probably figured out, that’s in Queens. Do not attempt to find in on a city map though. Westoria has only been invented recently. It refers to the area at the intersection of the Old Astoria and the Old Astoria Village, between Astoria Park and Broadway. According to DNAInfo, the new neighborhood name has been coined by a local shop owner “as a way to promote business in the lightly trafficked area.”
Apparently, the store owner in question decided that the retail in the area can use some love from the public. “Even when the store opened, when I was describing where I am, people would go, ‘Oh, I don’t go that way,’” she told DNAInfo. “No one would cross 21st Street.” And so, the name Westoria was born.
The owner started promoting the Westoria brand through the almighty social media, using the power of hashtags and retweets. She even started an Instagram account, @westoria.life, which, reports DNAInfo, will be used to highlight local small businesses, events and other happenings.
So, will the real estate professionals jump on the bandwagon and start marketing the area as Westoria? And, if they do, could the trendy name potentially influence local real estate prices? That remains to be seen. For now, you can buy a T-shirt with a Westoria moniker fixated at the front – it’s currently being sold for $20 a pop.