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Just One Click Away: Digital And Mobile Technologies

Web and mobile capabilities are linking real estate professionals, their clients, and properties like never before.

By Richard Du November 27, 2017

Web and mobile capabilities are linking real estate professionals, their clients, and properties like never before. The property search process has been re-imagined and real estate has become accessible to everyone, at any time, in convenient micro-moments. Consequently, new opportunities to interact with clients, colleagues and real estate abound. And with the calendar turn comes a renewed chance to review your real estate technology capabilities and join a new age, on-line real estate marketplace.

Digital and mobile technologies are bringing us all closer together, faster. This trend is continuing to occur in our personal spheres, as well as in our business circles. The ability of new technology to speed the transmittal of info and help people to quickly communicate is a boon to the real estate profession, an industry built upon cultivating meaningful business relationships. In fact, as real estate professionals, we often rely on our rolodex and social networks for business success. While, at times, we may not know who our next customer will be or where they will come from; we do realize that all our future clients are just one introduction, call, instant message or email away.

Related: The Customer Experience: Why Is It So Important?

Now, real estate technology is giving us exciting tools to learn the market, broadcast availabilities and speed business introductions to build our networks and affiliations. This is making connecting around real estate and securing business more efficient and effective.

As we know, real estate business opportunities can be generated from any number of resources. Leads can flow from traditional channels, such as repeat customers, word-of-mouth referrals, or print advertising, as well as from modern tools like the latest real estate technology platform. Nowadays, residential and commercial real estate customers are more sophisticated, mobile, digital, and connected. They are accustomed to researching, seeking out goods and services on-line and taking action on-the-go from mobile devices. In many cases, on-line and mobile resources are becoming the venues of choice for real estate actors. Property searchers tend to start looking for available space on-line. Owners and their representatives are tech savvy and demand the broad, cost effective marketing reach supplied by the Internet. Thus, real estate professionals are well served to supplement their existing, traditional business prospecting and marketing methods with the powerful, cutting edge on-line tools that are facilitating high-level interaction and on-line dialogue with today’s advanced Internet property searchers and tech savvy clients.
Real estate professionals are no strangers to adapting to behavioral trends and technological advancements. In fact, professionals have already adjusted to many demands brought on by new tech, moving more and more real estate and biographical info on-line to meet the mobile habits of clients, and to account for business and lifestyle choices of their commercial and residential customers. At the same time, new technologies are beginning to allow real estate pros to better harness on-line resources to maximize visibility, become more efficient, and stay informed. Still, professionals are best to be discerning in their choices.

Related: New technology will change the real estate industry forever

Real estate professionals and the public are becoming increasingly active on-line, gaining more comfort with the speed and convenience that on-line portals can provide in the real estate process. In this way, the Internet is not only informing parties, but also helping to speed connections with local real estate professionals and real estate-related product and service providers. Notably, however, much desired real estate info is dispersed across the web, costly to acquire, with most real estate data aggregators paying little attention to data quality, accuracy and integrity.

Oh, and user requirements and user experience are frequently an after thought…The tacit result is a modern-day, tech savvy real estate community seeking a sophisticated, up-to-date on-line home to connect in and around real estate so that they can work together better and faster to transact business.

At Agorafy, we are up to the challenge of building today’s new, modern on-line real estate marketplace. We have crafted a new, elegant, mobile-enabled, user-friendly platform for our friends in the real estate community. Our team is working hard developing a new age launch pad for real estate professionals to reach new levels of business success. A cozy, virtual home built to accommodate users from the real estate industry and the public, alike. A platform to research verified market data, broadly market available property, and quickly connect with a direct contact to take next steps. Our engineers have empowered users with a rich feature set, so they can post and market available spaces, take control of their building and listings and distinguish their marketing campaigns. Similarly, users can search and review current market data and property info, connect with a direct contact, and proceed to closing deals quickly. Further, Agorafy siphons out much of the low value, inaccurate or incomplete real estate info that is proliferating on the web, which otherwise creates confusion and frustration, and impedes the real estate search and transaction process. The result is time and money saved, and a streamlined real estate acquisition, disposition and leasing process. So, in the new year, let’s cut through the redundant real estate data noise, connect across Agorafy, and really get down to business!

Richard Du

ABOUT THE AUTHOR Richard Du

ABOUT THE AUTHOR Richard Du

Richard Du, founder and CEO of Agorafy, was born in Vietnam and raised in the United States. As a child, he worked to support his family until he had the chance to immigrate to the America. Here, he began his career as an agent at Helmsley Spear, which he eventually parlayed into a lucrative real estate business. More than a decade later, Mr. Du is at the helm of Agorafy.

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