Make Your Dream House A Virtual Reality
It’s so easy, even a kid can do it. In fact, kids did do it.
The Swiss are known for so many wonderful things: melt in your mouth chocolates, top notch watches, amazing cheese – just to name a few. But what about animated 3D virtual reality dream home creations by kids? Sure! Why not?
Homegate.ch is a popular Swiss real estate website and is known for their innovative approach to all things design, architecture and real estate. They held a contest for kids to draw pictures of their dream houses and the top three winners with the most innovation, design and creativity had their drawings made into a 3D virtual environment. The finale of this project was the kids would receive virtual tours where they’d experience their house designs come to life—complete with rain drops, birds, swimming pools—and even a princess.
Homegate.ch collaborated with the advertising agency Bandara and the film production company, Frame Engine, to create the final 3D animation products. Film Engine’s creative director, Jean-Colas Prunier, worked on special effects on block-buster films like Avatar, The Lord of the Rings, and Life of Pi. No stranger to making the unreal seem life-like, Mr. Prunier said, “We realized that by combining our visions we could create something that was greater than the sum of its parts.”
The video of the kids living inside their own creations by using an Oculus Rift app is adorable and their drawings range from a fun treehouse with a swing to a silly cartoon strawberry bungalow. And what virtual reality would be complete without a princess castle with a smiling shrubbery that can turn itself into stars? Not this one!
This unique virtual experience isn’t just great fun for the kids, but can be useful in the real estate business for adults as well. The tag at the end of the video, “make your dream house a real reality,” is a great marketing concept and can appeal to designers, architects and developers to help them explore designs and share those with clients utilizing this type of cutting edge technology.
2D animation has been used to market real estate for a while now, but with the advent of 3D optimization, the concept of a pre-construction project can now come to life and allow potential buyers the exciting and more realistic virtual experience during the co-development of their own property. Also with the use of 3D technology, online property listings can become more interactive and full on real estate tours can become an all-encompassing virtual reality. Using 3D in architectural animation allows potential buyers the ability to bring their visions of development to life and the opportunity to virtually live in their future homes before they come to fruition, from anywhere in the world—even if that vision is a strawberry-shaped bungalow with a roof deck and an always-full ice-cream cart.
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