Prepare Your Listings Because Facebook’s Dynamic Ads For Real Estate Are Here

Realtors can automatically promote their home listings on Facebook or Instagram.

By Team Agorafy August 8, 2017

It was only a matter of time before Facebook fully introduced a well-rounded solution for the real estate industry: advertising on the platform. The popular social network has launched its brand new “Dynamic Ads for Real Estate“. This product will automatically promote directly brokers’ listings on the platform.

This does not come as a surprise since a couple of years ago, Facebook launched a format for ads tailored to retailers who wanted to retarget people browsing their website. The platform has increasingly developed new versions of their Dynamic Ads. These are customized for other industries and their target audiences (hotels, airlines).

Related: Rich Or Poor—Nobody Can Afford NYC’s Median Rents, Study Says

The Dynamic Ads product’s new version enables realtors to retarget people who browse home and apartment listings on their sites or apps with ads on Facebook and Instagram.

Credit: Inman

The process is fairly simple, especially for those familiar with the way Facebook lays out its Dynamic Ads product—plus it is not that much different from the retail and travel system for advertising. The main addition is presented with the advertiser’s product catalog which is a realtor’s home listings.  The goal is “conversion”, meaning turning listings into ads that will appear on the Facebook and Instagram feeds of people who had checked out similar listings on the realtor’s site or app.

Facebook’s Dynamic Ads for Real Estate can promote the following information: home price, description of home listing, year the home was built, availability, bedroom count, etc. The cross-device marketing promotes relevant listings from agent’s inventories, Facebook style.

“Real estate is an area we’re betting big on as a company,” Facebook’s real estate and financial services chief Keith Watts told Inman. “We think its content that consumers want to see.” One important thing to highlight is that the product would work best for those realtors who manage 100 listings or more.

“For the folks that can have that amount of volume, we think it’s going to work really well, and once it’s set up, it’s pretty much automatic, you don’t have to spend a lot of manpower to keep the system up and running,” Watts said to Inman.

Related: The World’s Most Expensive Houses And Their Ultra-Rich Owners

Facebook’s move ventures into Zillow’s territory. Last year, a partnership between the social network and Zillow Group was announced. Back then, agents could push ads to Facebook users that drive them to custom agent or property pages on Zillow or Trulia. But now that Dynamic Ads for real estate is happening, there is no confirmation of whether Zillow Group is using it or not.

Facebook might be getting closer to a deeper involvement with marketers and the real estate industry as a whole. “I think there’s a lot of ways that we can help the industry in general,” Watts said. Let’s wait and see what the next chapter holds for Dynamic Ads and its effect on the real estate industry.

Team Agorafy



Our mission is to be the most accurate resource for commercial listings, residential listings, and property information, allowing users to make highly-informed decisions based on current market data.

    Do you know how the so-called “affordable” real estate in New York is getting less affordable by the day whereas the city’s luxury market is softening? #luxury #condo
    One of the most iconic buildings in Boston has officially been sold and hopefully, the iconic station will be upgraded. #Boston #SouthStation
    This week, three of the apartments in the starchitect-designed West Chelsea condo have hit the rental market. #zahahadid #chelsea
Greenland USA Develops Residential And Commercial Properties That Exemplify Modern Living
New York City is experiencing an alarming affordability crisis. For low, moderate, and middle income New Yorkers housing has become a serious challenge, all around…
‘The Back Country Hut Company’ introduces a $45,000 flat pack ‘surf shacks’ for nature lovers
Buying your dream house is always a major process. Even if you try to do your best to go through this journey, there are always…
Fall 2017 New Developments In New York City – Part II
Fall 2017 in New York City means new developments and new housing opportunities. New York City is hosting more than 40 new developments, according to…
Is Westoria New York City’s Newest Neighborhood?
Do you remember the recent talk of the time, when sly real estate agents tried to rename a certain NYC neighborhood? The attempts to to…
Upper West Side Penthouse With The $23.5 Million Price Tag Hits The Market
How would you like having a Museum Of Natural History view from your living room windows? If living next to the Central Park and one…
A Lower East Side Mega Project Essex Crossing Reveals Stunning Renderings
As the construction at the Lower East Side mega project Essex Crossing is being in full swing, the developers have released new renderings showcasing portions of the upcoming multi-site project…
Park and Shore, Jersey City’s Condo Development Hits The Market
Strategic Capital, the investment company of China Construction America, the US subsidiary of China State Construction and Engineering Company, announced this week the launch of…
The Most Walkable City In The United States Is NYC
It’s no surprise that New York City is the most walkable city in the United States. Everything in the Big Apple makes it the ideal…