Clayton Launches Home Previewer Augmented Reality Mobile App

National homebuilder introduces new app with enhanced interactive functionality for homebuyers.

By Nagidmy Marquez July 12, 2017

The real estate industry is taking advantage of augmented reality (AR) technology. This week, national homebuilder Clayton has announced the launch of their home previewer augmented reality mobile app. This represents a new opportunity for home shoppers to use (AR) as an tool to visualize what their potential home may look like on their chosen land – all this before breaking the ground.

The release an innovative new app is lead by Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders. The iPhone compatible app is free and allows shoppers to envision what a home may look like in 3D on their future home site. “We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to be a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”

Related: Can Big Data Become The Foundation For The Real Estate Of Tomorrow?

In one hand, augmented Reality provides real estate professionals with the ability to showcase properties, buildings and apartments from a 3-D perspective. On the other hand, It can help shoppers envision their dream home. The Home Previewer app has created by Made technology, a Boulder, Colorado ad agency whose clients
are also Under Armour, Harley Davidson, Club Car, and TaxAct.

The home previewer AR app lets users digitally anchor a home model from a list of model choices to the future home location using augmented reality to make it appear as if it is actually there. Once, the user chooses its virtual home, he or she can walk up to and around the 3D rendered image to view the house from different angles.As an added value, the users also have the capability to take pictures of the house in its physical setting and share them with friends and family.

The app will continue to add more features and digital tools over the next year. The idea is to make the home shopping experience fun, personal and informative. This is the second mobile app launched by Clayton. In 2015 the company released MyMobi Home Finder, an app that shows prospective homebuyers the location and pricing of homes for sale so they can select which homes they would like to visit in person.

“We believe everyone should be able to have a beautiful, affordable slice of the world to call their own,” said Clayton. “We see interactive digital tools like this Home Previewer® app as one way to deliver on extraordinary experiences for our customers every day. We want our homebuyers to feel confident about the smart choice they’re making.”

Nagidmy Marquez

ABOUT THE AUTHOR Nagidmy Marquez

ABOUT THE AUTHOR Nagidmy Marquez

Nagidmy is a global communications strategist with more than 15 years of experience in the creation, curation and implementation of strategic content and integrated communications practices. She has worked across different regions and cultures of the world including: United States, Latin America, Europe and the Middle East. She is a Mafalda and Don Quixote lover.

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