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Fort Green Is About To Get An Apple Store

Brooklyn’s second Apple store might be slated for the upscale neighborhood. Is it an upgrade?

By Jeff Vasishta November 8, 2016

Fort Green could soon have a shiny new Apple store to accompany the shiny new condos that have become increasingly prevalent in Brooklyn’s brownstone rich neighborhood. It makes sense given that PC sightings in the hipster haven are about as rare as Holiday cards between the Clintons and Comeys. Now, rather than trek into the city or go to Williamsburg, southern Brooklynites will be able to converge at Apple’s proposed new 12,000 square feet space within the base of the modern “BAM South” development at 300 Ashland Pl., as reported in the Real Deal.

Related: A Williamsburg Mega Condo Complex Comes To Life

The new store sits within the busy Atlantic Avenue commuter hub next to the Barclays Center which connects downtown Brooklyn with Fort Green. Although Apple have yet to make an announcement, the store would be the 11th such retail space in New York but only its second in Brooklyn, a borough which would seem the perfect fit for the Cupertino, CA based company.

Given the borough’s creative reputation, Fort Green is just one location where an Apple Store would be welcomed and no doubt successful—Park Slope and Brooklyn Heights being two obvious other neighborhoods.

The area around BAM has been rapidly expanding. The 32-story glittering wall which is BAM South Tower rises high above Flatbush Avenue alongside the 53-story, The Ashland. The lower floors house a movie theater, public library branch, dance studio as well as, presumably, as the new Apple store. There will also be a 10,000-square foot plaza and above are 379 luxury rental apartments, as first announced by architects, TEN Arquitectos, 79 of which are designated affordable housing. Studio apartments at the Ashland will start at $2,800, $3,300 for a one-bedroom, and $5,750 for a two-bedroom.  Agorafy data shows the median price for a studio apartment in the area to be $2,700. The interiors as listed on Street Easy are fairly basic. Clearly the draw is the location and the building itself.

Related: Brooklyn Bridge Park Gets A Groundbreaking: Building The Sheep Meadow Of Brooklyn

With much of Brooklyn real estate now out of the grasp of the average middle-class buyer rentals are increasingly become a feature of new developments. NY Yimby shows a few large developments currently progressing in the neighborhood.

Michael Gerling, doing business as an anonymous Brooklyn-based LLC, has filed applications for a nine-story, six-unit mixed-use building at 37 Lafayette Avenue, located at the corner of St. Felix Street. The retail and medical office space will add up to 6,683 square feet. Six residential units, all duplex apartments, will spread across the fifth through ninth floors.

RXR Realty has acquired, for $28.7 million, the leasehold of the development site at 810 Fulton Street, in southern Fort Greene, from GFI Development, Crain’s reported. The previous developer’s plans for a 12-story, 363-unit mixed-use building, filed in 2014, are what the new developer intends to construct with Aufgang Architects handling the design. The city has approved an air rights transfer that will allow the project to grow from seven stories to 12. Twenty percent (73) will be below market rentals, which will allow tax breaks. As the foundation was worked on by the previous developer, before the 421 tax break expired the new developer can benefit from the program. Expect completion in 2019.

Jeff Vasishta

ABOUT THE AUTHOR Jeff Vasishta

ABOUT THE AUTHOR Jeff Vasishta

Jeff is a writer, husband and father but not necessarily in that order. As a music journalist he counts Prince, Beyonce and Quincy Jones amongst those he’s interviewed. He's also owned and flipped homes in Brooklyn, NJ, CT and PA.

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