What Agorafy Can Learn From Amazon
Amazon’s success has been based upon its impeccable customer service. It’s a lesson we can all learn from.
Building a great company often boils down to a simple business strategy, and customer satisfaction is usually at the center of it. Amazon’s success has been based on Jeff Bezo’s ability to hone customer satisfaction to three basic principles: More selection, low prices, and efficient delivery. The same principles can be transposed to other businesses and at Agorafy, we are working on our own version.
Our data team is the key to providing a broad selection of properties. By researching each property and providing accurate information—square footage, new photos, recent comps, floor plans and upgrades—users will be able to quickly discern what they need to know without wasting time searching through vague descriptions clouded by empty hype.
For Amazon to work, its prices need to not only be competitive with other online and high street chains—but lower. Agorafy cannot determine the price of a property but it can provide the most comprehensive listings in various neighborhoods. Through networking with brokers, often interviewing them about their properties, we aim to provide integral information about buildings and prospective new developments—well before they are completed.
One of Agorafy’s defining characteristics is the fact that it will cover both residential and commercial real estate. We realized, in the same way as it would soon get annoying jumping from dozens of different websites to buy different products, buyers, sellers and brokers alike don’t want to be jumping between a commercial and residential website every time they wanted to research a group of properties.
Amazon’s delivery system is all about a fast turnaround. They have a massive database of customers, who only need to log in before an order can be shipped at the touch of a mouse. Amazon will receive the order, process it and ship it. We do the same with real estate. Agorafy collates masses of data about properties, formats it so it’s easily understandable and then put it out for buyers and brokers to digest.
Like Amazon, we pride ourselves on being a truly international company. In our offices you’re likely to hear three or four different languages being spoken at any given time. The internet has made real estate an international commodity as well—and Agorafy aims to be at the center of this. Hardly a day goes by when we don’t read a story about buyers from one country investing in real estate in another. In the future we will not only cover properties in the US—but globally and aim to be a pivotal tool in international research and transactions.
Amazon started out as a bookseller, which may be hard to believe now, considering the amount of products they sell. Book selling is still an important business for Amazon, as evidenced by the invention of the Kindle™ and the amount of authors who have their own profiles on Amazon’s book pages. By continually advertising our website across all media, Agorafy aims to increase its footprint and grow its services out from our primary customers—who, initially, will be real estate brokers.
Like Amazon, we’ll offer the perfect branding opportunity with brokers. And in much the same way that Amazon provides reviews of it products from industry and the public alike, our broad cross section properties will be accompanied by factual data and often detailed neighborhood and broker profiles.
As you can see, Agorafy has lofty dreams which, we know, can’t be achieved overnight. Amazon has been in existence for two decades. We’d like to imagine it will take Agorafy three to five years to get to where it needs to be. We hope you’ll stay along for the ride.
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